About Us -> Welcome

It is no exaggeration to say a revolution is taking place in the financial advice industry.

As initiatives such as principle-based regulation and Treating Customers Fairly transform their culture and priority, firms of Independent Financial Advisers are finding themselves under increasing pressure to move away from the commission-based structure on which many have been built.

Those without the infrastructure and vision to change will see their business dwindle. But those that build and deliver distinct and compelling client propositions, embrace new technology and strive for the highest levels of professionalism will be rewarded for their efforts.

The IFAlliance was formed to help firms and their clients successfully navigate this transition.

By pooling resources and drawing on their experience in the field, our members have been able to commission specially designed products and services that satisfy their exacting standards.

This, combined with other benefits of IFAlliance membership, will allow IFA firms and their clients to emerge from the financial services revolution stronger.

That is why our motto is Stronger Together.

Call us on 0800 731 8350 or email enquiries@ifalliance.co.uk to find out more about how the IFAlliance can help your business.

We look forward to welcoming you on board.

Andrew Perkins

Managing Director, IFAlliance